White Label Web Solutions

Scalable websites ready to help your business grow

We provide our customers two Hosted Web Solution models to choose from. Store24 is a branded white label store designed as a turnkey e-commerce website solution ready to launch at a moment's notice. DirectToU, a branded affiliate store, has the flexibility & scalability to meet any website need.

These two solutions are scalable and ready to grow alongside your sales. Both platforms are run on dedicated hardware in multiple secure datacenters, ensuring reliable systems uptime & availability.

  • Comprehensive descriptive content, a virtual catalog built using descriptive content merged with the Alliance Product Database
  • Current, real-time Inventory Data: dynamic buy buttons reflecting inventory status, shopping cart integration
  • 24/7 Help Desk
  • Sophisticated Web Reporting Tools gives access to information about traffic, visitors and sales
  • PCI Data Security Compliance

Solution Comparison


Store 24


Branded white label store
Branded affiliate store
Shopping Cart
Integrate theStore24 to your site using your shopping cart or theStore24's
Alliance manages the shopping cart and merchant of record services
Integration Requirements
Cart-to-cart integration, Drop-ship integration
Simple link from your website to the branded affiliate store
Customer Payments
Sales/payments collected directly to your merchant account
Sales/payments collected to Alliance Entertainment's merchant account & dispersed back to you
Customer Service
Manage your own Customer Service or contract out to Alliance
Managed by Alliance
Product Pricing
Control your own retail product pricing
Alliance manages all retail product pricing and risk
Business Model
You make a margin on the resale of the product
Market the store & collect referral fees based on the revenue generated by the store


Shipping & Service Level Agreements

  • Orders received by Alliance prior to 12:00 noon EST are shipped the same day; next business day for orders received after 12:00 noon EST
  • Most Economy Ground orders delivered within 3-5 business days
  • You can use your own freight rates or Alliance’s rates
  • Alliance has negotiated rates with UPS, USPS and Fedex, which would be passed through to you
  • $3 is the approximate shipping cost of a typical single unit LP order via economy ground service (Media Mail)
  • All available levels of service (e.g. Ground, Expedited, etc.) are offered through those carriers
  • Pre-paid/3rd party billing options are also available
  • International shipments – available via DHL Worldmail and UPS to any country served by these carriers