Who We Are

Alliance Entertainment is a highly regarded distributor of CDs, Vinyl, DVDs, Blu-rays, 4K Ultra HD, Consumer Electronics, Video Games, Toys, Collectibles and more. It is headquartered in Sunrise, Florida with locations across the United States.

With over thirty years of experience in wholesale and retail distribution, Alliance Entertainment offers unique insight, cutting-edge technology, integrated services, and comprehensive end-to-end eCommerce solutions.

We help businesses deliver the goods. Gain a competitive advantage with Alliance.

Our History

Alliance Entertainment was founded in 1990 by Joseph J. Bianco as a music wholesaler and distributor.

Alliance Entertainment was acquired by Chairman Bruce Ogilvie and CEO Jeff Walker in 2013.

In 1995, Alliance Entertainment’s then Chief Executive Officer Jeff Walker founded Super D, a music wholesaler, with David Hurwitz.

In 2001, Bruce Ogilvie bought a one-third interest in Super D, becoming a co-CEO in the process. 

Super D acquired Alliance Entertainment in 2013, with Bruce Ogilvie becoming Chairman and Jeff Walker becoming CEO in the combined company. Under their leadership, Alliance has become an industry leader in entertainment product distribution, eCommerce fulfillment and eCommerce distribution solutions. 

Alliance has over 1,200 employees worldwide. Its 661,000-square-foot warehouse is located in Shepherdsville, Kentucky. 

As the largest media distribution company in the world, with over 30+ years in the business, Alliance continues to grow and expand its capabilities. 

Our Focus

Alliance aims to be a one-stop-shop for solutions that address client and consumer needs from A to Z. 

Our approach is simple: Service, Selection, Technology

  • Service. With over 30 years of distribution experience, Alliance has a proven track record of distributing joy throughout the world, every single day. 

    Our integrated services include eCommerce order fulfillment, distribution, vendor-managed inventory, manufacturing on demand, eCommerce solutions, 3PL, online marketing services, custom website development and more.
  • Selection. With over 485,000 in-stock products, Alliance has something for everyone. Its 662,000-square-foot distribution center is located in Shepherdsville, Kentucky. 

    Alliance carries a wide spectrum of home entertainment goods, including movies, music, games, consumer electronics, toys and collectibles. 

    Alliance is a leading vinyl distributor and represents over 48% of vinyl sales in the United States. 
  • Technology. Alliance invests in cutting-edge technology that will take your business further. Seamless data integration and global connectivity are only the beginning.

    Make inventory management and shipment tracking a breeze with Alliance Entertainment’s proprietary vendor-managed inventory system. Alliance has high-speed sorting and shipping equipment and offers 99.5% order accuracy. 

    Manage customer orders 24/7/365 with Alliance’s B2B website, WebAMI.

What can Alliance do for you business?

Alliance Entertainment has the ability and expertise to empower your business.

Check out our Services tab for more information. 

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Authorized Record Store Day Distributor

Whether you are a brick and mortar retailer or conduct business on the World Wide Web. As a solutions-based operation, Alliance can help your company drive additional business in the most cost effective way.